Experiential marketing · Brand activation · Live events
Marketing With an Unfair Advantage
HiBall has produced some of the country’s largest live events — NYE galas, ShamrockFest, US Asian Fest — and turns that real-world audience access into measurable growth for the brands we partner with. Online, on-site, and everywhere in between.
What we do
We own the room. Then we put your brand in it.
Live Events & Festivals
We produce and own major consumer events, from one of the nation’s largest New Year’s Eve galas to festivals that have drawn tens of thousands.
See our events →Brand Activation & Sponsorships
Get your brand in front of those audiences with on-site activations, integrated content, and sponsorship packages built for ROI.
Sponsor an event →Digital Marketing
AI-powered Google and Meta campaigns, landing pages, and SEO — informed by what we learn from real consumers at our live events.
Marketing services →Our event properties
Audiences we built from the ground up.
No typical agency can put your brand in front of a festival crowd it owns. We can — because these events are ours.
Big Night® New Year’s Eve
Every New Year’s Eve since 2001One of the nation’s largest all-inclusive New Year’s Eve celebrations — Big Night DC at the Gaylord National in National Harbor, Maryland, co-produced with Party DC Events.
US Asian Fest
2024–2025An Asian cultural festival in Loudoun County, Virginia, in 2024 and 2025 — four stages of dance, music and martial arts, food vendors, and more than 5,000 guests in its first year.
ShamrockFest
2002–2022Washington, D.C.’s one-day St. Patrick’s Day music festival on the RFK Stadium Festival Grounds — about 40,000 fans and headliners like the Dropkick Murphys.
National Ice Cream Fest
June 17, 2023A one-day ice cream festival at National Harbor, Maryland — a dozen ice cream makers, live music and DJs, kids’ games, and a vote for the Nation’s Favorite Ice Cream.
Why it works
Most agencies theorize about consumer behavior. We watch it happen live.
- Real audiences, real signals. We test messages in front of consumer crowds and feed the winners into your campaigns.
- Online and on-site. One team runs your Google, Meta, and email campaigns and your activation at our events.
- Event-grade creative. Content that holds its own at festivals and galas is the bar we bring to your ads.
Planning a corporate event?
The team behind our festivals can run yours.
Event production, meeting planning, and venue site selection — including contract negotiation — for companies and associations.
Corporate eventsGood to know
Frequently asked questions about HiBall Events
What does HiBall Events do?
HiBall Events is an experiential marketing and live events company founded in 2000. We produce Big Night New Year’s Eve, have produced ShamrockFest, US Asian Fest and the National Ice Cream Fest, and use that audience access to grow the brands we work with, through on-site activations, sponsorships, and digital marketing.
Who founded HiBall Events?
Rich Shea and Michael Harrigan founded HiBall Events in 2000. Rich Shea has owned and run the company since 2010.
How is HiBall different from a typical marketing agency?
We own the audiences. Our events have drawn crowds of up to 40,000, so we can test messages in front of real consumers and put partner brands in front of them directly — then carry what works into Google, Meta, and email campaigns.
Can my brand sponsor or activate at HiBall events?
Yes. We build on-site activations, integrated content, and sponsorship packages across our event properties, designed to deliver measurable results rather than logo placement alone.
Do you still produce corporate events?
Yes. Our corporate events team handles event production, meeting planning, and venue site selection — including contract negotiation — for companies and associations.
Where is HiBall Events based?
HiBall Events is based in the Washington, D.C. area and is operated by Bang Events, LLC.
Ready to see what marketing looks like with a live audience behind it?
Tell us about your brand and goals. We’ll show you where our audiences and your growth overlap.
Talk to our team